Weight concerns have big impact on ingredients trends
Wednesday October 20, 2010People’s growing desire to control their weight is increasingly influencing the ingredients food and drink manufacturers put in their products, says recent research.
A new study by the independent market analyst Business Insights has revealed that although health and wellness concerns as a whole are driving new ingredient trends in the development of new food and drink products, it’s weight management that his growing in importance.
“There are growing opportunities for manufacturers to deliver products with new ingredients to help weight management, as well as offering other targeted health benefits,” said Natasha Horton, consumer analyst at Business Insights. “This is due to the increasing developments and understanding of ingredients such as green tea and stevia.”
People are becoming more sophisticated in their knowledge of how to manage their weight. More and more they are seeing the drawbacks of crash dieting, and realising the benefits of healthy eating. This has meant people are putting greater emphasis on calorie quality. Rather than just ensuring ingredients are low in calorie, they are increasingly also looking for health benefits in their choice food.
Business Insights believes the savory snack category is a case in point. The industry has moved on from offering healthy solutions by simply reducing saturated fat content or by baking rather than frying. Now increasingly ingredients that can actually provide health benefits are being considered. This can be seen by the rising popularity in fortifying snacks with vitamins and minerals, making crisps from vegetables such as parsnip, and including far more fruit than before.
It would seem that no longer are people simply taking labels like ‘natural’ and ‘organic’ as a sign that a product is healthy. Calories, nutritional values, and sugar, salt and fat content are being more closely scrutinised, which must surely be praised and encouraged as a key trend towards creating a healthier planet.
Further reading…
The Slimsticks Diet – Gentle weight and health management, through nutritious healthy eating
The Slimsticks Daily Menu – LIKE us on Facebook for free daily healthy, nutritious menu/recipe suggestions
Ador snacks – natural, portion-controlled, nutritious snacks with an active ingredient that helps keep you fuller for longer, aiding dieting and overeating
A Balanced Diet – The Solution to Losing and Maintaning a Healthy Weight
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